The award winning Canon EOS 550D
Digital Camera Magazine
Editor's choice 5/5.."The design and handling, high ISO performance and full HD movie mode really are exceptional"
Digital Photo Magazine
Gold Award 5/5..."The EOS 550D is the best equipped and most complete consumer DSLR currenlty available"
Digital SLR User
Editors's Choice 17.5/20..."It's small, light and the LCD is excellent..a very tough camera to beat"
EOS 550D
Canon is once again breaking new ground in the world of digital SLR
photography with its powerful EOS 550D. It is a camera which makes
outstanding creativity and exceptional versatility easier to achieve
than ever before.
Boasting the kind of top end features usually found in semi-professional
SLRs within a compact, lightweight and easy-to-handle body, the Canon
EOS 550D combines superior imaging technology with full HD movie capture
capability.
The EOS 550D packs a huge 18-megapixel sensor for super-fine images
which can be enlarged up to poster size without any loss of quality.
Canon’s advanced DIGIC 4 processor ensures lightning-fast start-up
times, near-instant image review and grain-free photography. Fantastic
reproduction of colours and subtle tonal gradations make this ideal for
keen amateurs who want the best.
Meanwhile, the already impressive ISO of the EOS 550D is expandable up to 12,800 for the ultimate in dawn-‘til-dusk photography.
Canon’s 9-point auto-focus system with f/2.8 cross-type sensors offers
brilliant clarity and accuracy across the frame, ensuring every point of
every picture is pin-sharp.
And quick-fire 3.7 frame-per-second shooting enables superb split-second control with great accuracy.
What’s more, the Canon EOS 550D’s iFCL metering system adds an extra
dimension previously only seen on more professional models – now it’s
put in the hands of the serious amateur, allowing for extra
experimentation in tricky conditions.
Knowing what’s in the frame is all important for this level of creative
photography, and the EOS 550D’s 3in Clear View LCD screen with 1,040k
dot resolution reveals 100% of captured images – with no unwelcome
surprises or distortion. The anti-reflective coating means viewing is
easy even in bright sunlight and from a range of angles.
And for those keen to bring their imaging armoury bang up to date, full
HD movie capability opens up a whole new creative dimension for image
lovers – and means a camcorder is no longer an absolute essential for
the kitbag.
The Canon EOS 550D has an integrated high definition multi-media
interface (HDMI) port, allowing video and images to be easily viewed on
any HD-ready television – and even controlled with the TV remote – while
content can also be transferred wirelessly thanks to the built-in
Eye-Fi functions.
All wrapped up in a rugged, weather-proof stainless steel and
polycarbonate resin body, the Canon EOS 550D is ready for anything.
