The Sony Cyber-shot DSC-W310 is one of the most popular value-for-money
digital compact cameras on the market – and with a winning combination
of slick Sony design, impressive technology, reassuringly simple
operation and an affordable price tag, it’s not difficult to see why.
Available
in a choice of black or silver, the Sony Cybershot DSC W310 comes
equipped with a 12.1 megapixel sensor for outstanding image quality that
loses none of its sharpness even when images are enlarged to super-size
prints.
A probing 4x wideangle zoom lens covers the equivalent
of 28-112mm in focal length, making the Sony Cyber Shot DSC W-310 ideal
for capturing big group shots and expansive landscapes.
The
effects of camera shake at high zoom and in low light are effectively
combated by the two-fold security of the Sony DSC-W310’s Double
Anti-Blur function, combining Optical SteadyShot image stabilisation
with high image sensitivity (ISO 3200) for brilliant flash-free results
in dimly-lit environments. Added to this powerful mix is Clear RAW noise
reduction to cut the graininess often associated with low-light
photography.
For when you simply don’t have time to worry about
complicated controls and settings, the Sony W310’s Intelligent Auto mode
does all the hard work – simply point and shoot, and the optimum
settings will be automatically selected according to the shooting
scenario.
The Sony Cybershot W310 also lets you capture perfect
people pictures effortlessly, with Face Detection to instantly pick out
faces in the frame and set the ideal focus, exposure and colour balance,
and the handy Smile Shutter waits for just the right moment to fire the
shutter as soon as your subject cracks a grin.
The bright and
clear 2.7” LCD monitor has a wide viewing angle to make it easy to frame
and review shots, while other great features include in-camera retouch
to enhance photographs and Picture Motion Browser Portable software for
quick upload of images to photo sharing sites.
